Build your brand. Protect your name. Leave a legacy.

Go from a business idea to a finished brand and a trademark filing you prepare yourself. An AI coach works beside you on every floor.

Every floor is open. No sign-up, no payment.

What's on each floor

Start on the floor you need. Every lesson comes with your AI coach, and everything you build saves to your Brand Book.

Floor 1

Education

Learn what a brand is, what a trademark is, and why both matter before you build.

  1. 1What a brand really is
  2. 2The pieces of a brand
  3. 3Why brand before you build
  4. 4What a trademark is (and is not)
  5. 5Strong names and weak names
  6. 6How the USPTO process works
  7. 7Putting your plan together

Floor 2

Branding

Build your brand piece by piece with your AI coach: mission, audience, name, voice, look, tagline, story.

  1. 1Your mission
  2. 2Your audience
  3. 3Your name
  4. 4Your voice
  5. 5Your look
  6. 6Your tagline
  7. 7Your story

Floor 3

Trademark

Search for conflicts, pick your classes, and prepare your own USPTO filing step by step.

  1. 1Is your name ready to protect?
  2. 2Search for conflicts
  3. 3Choose your classes
  4. 4Describe your goods and services
  5. 5Show your use (specimen and basis)
  6. 6Prepare your filing
  7. 7After you file
Uptown Legacy — Branding & Trademark

Your name is your legacy. Own it.

Every floor is open. Start learning, build your brand, and keep it all in your Brand Book.

Uptown Legacy teaches and guides. It is not a law firm and does not give legal advice.