Trademark

Before you search, make sure your name is the kind that can be protected. Pull up the strength scale from Education.

• Is it the common word for what you sell? (Generic — cannot be protected.)
• Does it simply describe what you do? (Descriptive — hard to register.)
• Does it hint, or is it unrelated or made up? (Suggestive, arbitrary or fanciful — good to go.)

Ask your coach to check your name against the scale before you go further.