Floor 2

Branding

Build your brand one piece at a time. Talk it through with your coach, then save your answer. Everything you save goes into your Brand Book.

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Lesson 3 of 7

Your name

A great name is easy to say, easy to spell, easy to remember, and strong enough to protect. Remember the scale from Education: aim for suggestive, arbitrary or fanciful, not descriptive.

Already have a name? Ask your coach to rate it. Need one? Ask for a list, then check your favorites in Step 3 before you fall in love with one.

This goes into your Brand Book.

Open my Brand Book

Your coach

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