Lesson 3 of 7
Why brand before you build
Many owners print cards, build a website and order signs before they settle their brand. Then they change their name, and all of it gets thrown away.
Settle the brand first and everything you make after it pulls in the same direction. It also lets you check your name before you spend money on it, so you are not forced to rebrand later because someone else already owns it.
The right order: learn → build your brand → protect your name → then spend on signs, sites and ads.