Lesson 1 of 7
What a brand really is
A brand is not your logo. A brand is what people feel, expect and remember when they hear your name. Your logo, colors and website are tools that point people to that feeling.
Think of any business you trust. You know what you will get before you walk in. That promise, kept again and again, is the brand.
The three questions every brand answers
- Who are you for? The exact people you serve.
- What do you promise them? The result or feeling they can count on.
- Why you? What makes you the one to choose.
Every step of Uptown Legacy builds on these three answers.