Lesson 2 of 7
The pieces of a brand
A finished brand is made of pieces that all tell the same story:
- Mission — why your business exists.
- Audience — the people you serve.
- Name — what people call you.
- Voice — how you sound when you talk and write.
- Look — your colors, fonts and logo style.
- Tagline — your promise in a few words.
- Story — where you came from and where you are going.
When the pieces match, people trust you faster. When they clash, people get confused and move on. In Step 2 you build every one of these with your coach.